Tronex Energy

Making a crypto brand work at scale.

Tronex Energy is a B2B product that delegates Energy to businesses on the TRON network, helping them reduce network fees. I took the direction established on its website and extended it across sales and marketing, from technical explanations and client proposals to campaigns and motion.

August 2025 - October 2026 Presentation slides / A4 proposal pages / Marketing materials / Motion / Creative exploration

Tronex Energy sales presentation slide with a clear fee proposition and pricing comparison — One visual direction across marketing and sales

Tronex Energy campaign visual marking 15 billion TRON transactions — One visual direction across marketing and sales

A website was the starting point.

Tronex had a website, typefaces and a color palette. The pitch decks, proposals and wider marketing language still needed to be developed. I used that foundation to explain a technical product more clearly and give the sales team material for conversations with clients.

My role: Brand development, art direction, design and production
For: Sales and marketing
Team: Two-person design team

Extending the brand into the feed.

Most product conversations happened through the sales team and at conferences. LinkedIn had a different job: keep Tronex visible between those conversations and explain the infrastructure behind the offer. As the decks and proposals took shape, I brought the developing visual language into the feed, using posts to explain TRON Energy and why transaction fees can be higher without delegation.

Tronex Energy campaign visual marking 15 billion TRON transactions with a mountain image — Network scale / LinkedIn

Tronex Energy LinkedIn visual explaining around-the-clock stablecoin infrastructure — Always-on infrastructure / LinkedIn

A more confident pitch.

Pitch decks were a core sales tool for a tailored infrastructure product. They had to make sense in a live conversation and when sent to a client ahead of a call. I developed a clearer, more consistent presentation language around the product, its commercial case and the questions clients bring to the table.

Tronex Energy customer business case slide presenting commercial evidence — Sales materialCustomer business case

Tronex Energy presentation slide using metrics, a map, and client names to show operational scale — Sales materialEvidence of scale

The decks developed from early slides into a more cohesive presentation language. The website's type and orange palette remained, while the hierarchy, layouts and explanations became more deliberate. These two before-and-after comparisons show that change across different kinds of content.

Original Tronex Energy sales slide comparing average and company transaction fees as two large numbers — Earlier design / previous pricing

Reworked Tronex Energy sales slide with a savings headline, fee comparison and free-trial invitation — Evolved design / updated pricing

Earlier Tronex slide with three text columns explaining non-custodial security — Earlier security message

Evolved Tronex slide organizing AML, legal entity and operational readiness into three clear areas — Enterprise-readiness story

Technical detail.One idea at a time.

Tronex sells delegated Energy for TRON transactions, but the mechanics are unfamiliar to many clients. Here, I translated the product into a visual sequence: what a transfer consumes, how Energy is supplied and why the fee can change. The explanation is designed to make sense to a marketing team and a technical founder alike.

Tronex slide diagrams how a transaction uses Energy and Bandwidth on the TRON network — The resource / Energy and Bandwidth

Tronex diagram contrasts burning TRX with using delegated Energy for a transaction — The choice / two transaction paths

Tronex slide illustrates the potential transaction cost difference between TRX burn and Energy delegation — The outcome / illustrative cost comparison

Beyond static design.

The work did not stop at static design. I used Rive, After Effects and generative AI to create motion for Tronex, giving product ideas and campaign visuals another way to unfold on screen.

Retention / layered reveal

USDT / product explainer

TRON network / milestone

The same language, deeper in the deck.

The social work introduces ideas at a glance. In sales, the same visual direction has to carry more detail: how the infrastructure works, what the service costs and what reliability looks like. I used diagrams, comparisons and evidence to answer those questions while keeping the presentation coherent in a live pitch or a deck shared ahead of a call.

Tronex Energy SLA slide comparing transaction fallback patterns — Service reliability / technical proof

Dark Tronex Energy presentation slide comparing fragmented TRON infrastructure with a unified service — Infrastructure / one integrated system

Tronex Energy presentation slide explaining the pricing model with a large orange 50% figure — Commercial model / clear hierarchy

From the pitch to the details.

Pitch decks supported the conversation; A4 proposals made the offer concrete for a specific client. I developed pages for trial reports, transaction analyses, commercial terms and operations, carrying the same visual language into documents a prospect could study in detail.

Client proposal cover showing Tronex Energy's trial energy delegation report layout — Trial report

Client proposal analysis page with a transaction comparison table — Transaction analysis

Client proposal page laying out legal, operational and commercial terms — Commercial terms

Client proposal page explaining operational management and control — Operations

The character, in conversation.

I explored an Energy character as a more playful extension of the brand, from presentation covers to Telegram stickers and custom emoji. Much of the day-to-day conversation with clients happens in Telegram, where the character gives Tronex a recognizable presence in quick reactions and messages.